So I went to the wrong restaurant tonight. It’s a Greek place by my house. I went in because I was in the area and I thought it was a different Greek chain near Arrrowhead. The menu lay outs were the same, similar decor, same layout for ordering food drinks etc. It wasn’t until I got the food that I knew I was at the wrong restaurant. I’ve also gone to the wrong movie. I went to “No Strings Attached” thinking it was “Love and Other Drugs”. I remember in the first 20 minutes when I was shocked to see so much of Ashton Kutcher and none of Jake Gyllenhaal. Only then I did realize that I was at the wrong movie.
I was meeting my husband at the movies one night and he went to the entirely wrong theater. He bought tickets a drink and hot dog before he realized I was no where to be found. Maybe we’re just crazy people or maybe ideas get ripped off all the time without us paying attention. Have you ever went to one ____ whatever it is and realized it is exactly like something else, someone else, is doing some where else? It happens to me all the time. Sometimes the market is big enough for two of them; sometimes it’s not. Sometimes one is clearly better than the other, other times there is no difference. It seems like competing movie companies are always putting out seemingly identical movies. “Knight and Day” with Tom Cruise and “The Killers”, again with Aston Kutcher, both released in 2010 and both tanked. This summer there are two Snow White movies coming out, one with Kristin Stewart and one with Julia Roberts.
I have this idea, which I’m sure is not original, that there are no new ideas, only repeats and reworks of much older ideas. Jesus Christ, 30 AD, “remove the log from your eye before taking the speck from your brother’s”. Mahatma G hi, 1800’s “Be the change you want to see in the world.” Michael Jackson, 1980’s “I’m starting with the man in the mirror.” Some themes, ideas, or whatever, are timeless wisdom that need to be adapted and changed for each generation. Some themes, story lines, or whatever only need one box office flop. And some business concepts have market’s big enough for competing forces while others are simply cheap knock offs. No matter what it is, if you look closely and have a decent memory you will find it came from something else. What’s that they say? Oh yeah, “Ideas are bullet proof.”