Vegan has become as trendy as words like: organic, hipster, iPhone, Indy, contorting, or selfie. Why the sudden shift to such a restrictive diet, you might ask. Well, it’s been well document that millennials are more civic minded than prior generations. We love to hate things like: big pharma, Monsanto, and everyone’s favorite, “The Man.” So why the shift to hating animal products and byproducts?
First, theirs the whole cruelty factor in agriculture. We don’t want to consume food produced in an exploitative fashion. Granted, raising an animal for slaughter isn’t new. In recent years, dem has risen so much that many farms pack animals shoulder to shoulder and pump them full of antibiotic (to prevent illness) and steroids (to increase value of the product). Most farmers don’t let animals leave pens for fear muscle strength would ruin the selling price. Some millennial opt for organic meats, dairy, and eggs; while, others forgo it all together.
Second, there’s the health factor. Millennials are very health conscious. We’re more likely to buy organic and eat at places that use responsible ingredients like Chipotle or Pita Jungle. Many trendy restaurants offer vegan offerings as well as dishes to please omnivores a like.
Third, because it isn’t that hard. In college, many of us lived off Top Ramen and Pop Tarts which isn’t all that healthy but still vegan. Avoiding meat only really becomes a problem when you’re dining in at a restaurant like BDubs, who can say no to chicken wings anyway?
Also noted, are variations of vegan such as: Vegetarians who generally consume dairy and eggs Pescetrains (like me) who consume dairy, eggs, and seafood. Millennials grew up with organizations like PETA urging us to change our diets. As many of us grew up, the idea resonated.