With the recent breaking news story about Google apologizing to Narendra Modi, for him appearing in image search results for “top 10 criminals” on Google India, it’s time for the media to start apologizing… profusely.
Let’s talk about math for a minute… more specifically, Google’s ranking algorithm. When Google’s bot crawls a web page, it examines what is called “keyword density“. It looks at all of the words on the page, and calculates how many times each word appears. It throws out common words like “if” and ” “, and then ranks the rest of them by importance. Furthermore, it weighs words more heavily depending on where they are… headlines are worth more “Google Points” <– I just made that term up!
Now every major news organization, and most of the smaller ones, have published this story and broadcast it all over social media, there are hundreds (if not thous s) of reputable sites with a lot of traffic, containing repetitions of the words Narendra Modi, India, Prime Minister, and “top 10 criminals”. This means that without direct intervention by Google to exclude him from the search results, Narendra Modi will not be escaping Google’s Unofficial Top 10 Criminals List any time soon.
Mr. Prime Minister… I apologize.